We handcraft shoes with passion, since 1975.

Giuntoli discovered his passion for footwear and fashion design at the age of 17. A few years later, he began his career as the future Head Designer of El Vaquero, traveling multiple times between Tuscany and the United States, where he was highly regarded for his extensive technical knowledge of the footwear industry.

Giuntoli brought a unique and unparalleled artistic vision to the fashion world, striving to create boots that would challenge fashion norms while using only the highest quality materials. The birth of El Vaquero in 1975 marked a turning point in the footwear industry, forever changing the world of fashion.

In a short period, El Vaquero gained recognition globally and established stores in major capitals. The innovative and revolutionary design created by Valerio Giuntoli was praised by prominent figures in the entertainment industry, including Adriana Lima, Gerard Butler, Heidi Klum, and Beyoncé, and conquered international catwalks.

Today, as it was yesterday, the brand's use of unique leather treatment techniques, developed through years of expert experimentation, is what sets their product apart and has made El Vaquero footwear celebrated. This is one of the secrets behind their success.

Quality of materials and attention to details: the passion that tuscan master craftsmen devote to each shoe is maniacal, a tradition that began in the year of its founding and has never been interrupted.

Throughout the 20th century, Valerio Giuntoli and El Vaquero artisans have designed footwear that are increasingly focused on comfort and durability, further reinforcing the brand's cardinal value of quality and excellence. El Vaquero boots are made to last forever.

Together with his son Nicholas, Valerio Giuntoli inaugurated a new chapter under the El Vaquero brand. The history of the Giuntoli family is closely tied to that of El Vaquero; their aim has always been to inject a new sense of creativity and innovation into the brand. They have done this by selecting the most interesting footwear designs from the company's stylistic heritage and reworking them with new processes and meticulous leather treatments.

The brand has immersed itself in the study of materials and compositions, bringing to life the vintage spirit that is the true essence of El Vaquero. This spirit has now been perfected and is indelibly imprinted in all the new models. We celebrate the brand's evolution: enriched with details and refreshed in its forms, the unique and original Indianino style still embodies the desire to travel and feel free with elegance, originality, and the highest quality of Italian craftsmanship.